Bucket provides a range of services key to realizing the connected CX business opportunity.

PRODUCTS, EXPERIENCES, and PROOFS OF CONCEPT: Bucket designs for a full array of digital touchpoints, from sites and apps to emerging content formats, channels, and user interfaces. We mobilize small squads to accelerate test-and-learn insights in your digital setting.

STRATEGY and MANAGEMENT CONSULTING: Personalization is a daunting area of marketing technology. We assess and evaluate the shape of your business opportunity with personalized experience. Combined with our community services, Bucket Studio provides niche expertise in driving measurable results, brand differentiation, and clear direction for connected experience—finding the right fit for you across customization, automation, and personalization in your customer touchpoints.

CONTENT OPERATIONS: Content is critical. All businesses have a stake in a more compelling customer experience, no matter the size, and content must perform. For content-focused clients, Bucket can tune and accelerate their business flywheel and their sales and marketing automation machines by focusing on making the most of content—and orchestrating high-performing user flows across the customer journey.

Bucket’s principal and teams have conducted countless projects across numerous sectors and in many challenging works settings, working for some of the more signature brands on the planet.

See our testimonials on this site, request more that are available only offline, and connect with Jeffrey MacIntyre on LinkedIn to see many more.

Bucket is genuinely independent and positioned to advise you judiciously.

Apart from that, here are 3 factors that distinguish us from competitors in our domain:

Content subject matter expertise, the x-factor in personalization work. We understand how design and context impacts content ROI.

Information sciences rigor. In short, AI needs IA. Algorithms rely on architecture. We deliver a “smart” UX that weaponizes structured data.

Product-centric savvy in Bucket’s own progressive personalization technique, closing the competitive gap and revealing incremental business opportunity, creating value even through modest efforts.

See our thought leadership below to get a fuller taste of Bucket’s unique POV and approach.

We’re veterans of large- and small-team projects (many times over).

We also thrive in working with tight-knit teams, doing guerrilla design.

Bucket regularly taps subject matter experts across major digital disciplines to form purpose-built teams for special assignments, from designers and developers to SEO and technology-specific specialists. Our network of fellow independents spans New York, the U.S., and abroad. We’d be happy to hear about your needs and work from there to assemble the key resources.