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Experience optimization | Personalization | Content operations

Welcome to what's next in your digital business evolution.

You’re in a digital transformation.

You have tough questions. How can you:

Use optimization, personalization, or automation technology to differentiate?

Become more user-centered?

Best leverage and measure the performance of content assets?

Simplify, yet innovate, the ways you serve your customers?

Beware the personalization gap.

Personalization software is immensely powerful, yet it requires poise to use effectively and safely at scale.

Tales from the trenches of connected experience. Occasional disaptches.

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    Strategy, design, and fast-track results from connected experiences.

    Bucket Studio delivers strategy, execution, and analysis to make those digital business efforts a success.

    We are a boutique UX and product practice dedicated to better personalization and connected experiences for digital professionals.

    We believe in the beauty of design constraints.

    We specialize in “shovel-ready” solutions that can be swiftly shipped, no matter your budget, technology, or resource level.

    What clients say

    Recommended kick-start solutions for connected experience

    Ship better, sooner. We systematize key moments in your customer journey.

    Test and learn

    GUERRILLA TESTING focused on performance measurement and optimization: make key user interactions more data-driven to drive ROI.

    Experience Optimization

    User experience optimization
    Smart user flows

    Laser-focused PROOFS-OF-CONCEPT hatch personalization-driven programs, or launch products, features, or functionality.

    Personalization and automation
    Connected content

    Deliver a CONTENT OPERATIONS "factory floor": Streamline metadata management. Automate content interactions. Remove cost, yet expand reach.

    Content Operations

    Content strategy and information sciences

    Bucket Studio delivers high-performing, well-orchestrated customer experiences that users love and businesses envy—in every setting, at any scale, or any budget.

    Our targeted solutions are designed to deliver resilient systems, yielding recurring business results across the customer journey in a flywheel effect.

    Project results

    7-figure lifetime value from conversion rate optimization.

    Experiment results were 3X lift of any prior test.

    A conversion rate at 70% on a 35% open rate.

    A SaaS client got a kickstart to their marketing automation.

    Busy users loved notifications so much, they asked for more.

    Delivering a widely praised POC on role-based personalization on time and under budget.

    2+2=6 when unified content library nirvana is achieved.

    New product features and a fresh revenue stream are realized by a taxonomy crosswalk.

    A full capabilities deck is available upon request.

    For more project highlights, see Predicate, from which Bucket Studio was hatched.

    Clients

    Clients of Bucket Studio and Predicate, LLC

    Clients of Bucket Studio and Predicate, LLC

    An independent content-focused strategy consultant, and avowed information sciences obsessive, Jeffrey works at the crossroads of product development, user experience, and information sciences.

    His byline has appeared in WIRED, the New York Times, among many other publications. Jeffrey is also a founding member of the Consortium of Personalization Professionals. He has spoken and workshopped widely at conferences in North America and Europe.

    His clients include the American Museum of Natural History, Best Buy, Centers for Disease Control & Prevention, Condé Nast, Consumer Reports, JP Morgan Chase, Mailchimp, Mastercard, NBCUniversal, News Corporation, Philips, Thomson Reuters, UNICEF, Universal Music, University of Michigan, Viacom, Vimeo, and Yahoo!

    Predicate, his original consultancy, was founded in 2008; Bucket is new to late 2016.

    Predicate’s focus is to define content offerings and product strategies. Bucket’s approach is to help organizations grapple with personalization, marketing automation, and content operations.

    His consulting, speaking, and advisory work spans cultural institutions, startups, and the Fortune 50.

    Twitter Linkedin-in

    Selected thinking

    Progressive Personalization: Designing a Better Personalized Experience
    A framework to design for personalization today.

    You Don’t Need Personalization 
    So you say. A zoology of naysayers and naysaying.

    Navigating the Personalization Gap: A Field Guide (Updated 2019) 
    Success in a personalization initiative requires understanding the solutions landscape—and the true place of your needs within it. 

    Notification Schemes are Raw or Cooked
    There are two ways of looking at how to work with notifications. One is right.

    Selected workshops & talks

    KM Showcase 2020 | 4-5 March 2020
    Knowledge Pros: Heroes to Personalization Programs Everywhere

    Content Ops Summit | 9-10 December 2019
    Orchestrating CX, Minus the Orchestra

    Taxonomy Bootcamp 2019 | 5 November 2019
    Taxonomy and Personalization

    (with Salesforce and Tendo Communications)

    What folks say. Bucket Studio in the conversation online.

    CPP Boston | 12 February 2020

    Proceedings from the semiannual meeting [PDF]


    Follow Bucket.

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    Follow Jeffrey.

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    Read Bucket List, an interactive newsletter.

    🎯 Bucket List is a periodic newsletter of tales from the trenches of connected experience. ✨

    These are the conversations I have with colleagues and clients, presented for a wider audience. Readers get a dash of:

    • 🛠 Tactics and tools I use in serving my clients
    • 📚 Lessons learned and trends circulating in my network
    • 🎨 Examples, ideas, and teardowns of personalized, automated, or customized experiences

    Join readers from Shopify, Mastercard, McDonalds, Capital Group, Lowe's, leading consultancies, and others in B2C, B2B, nonprofits, and government.

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      Bucket Studio and Bucket Brigade is based in New York, with offices in the bucolic Hudson Valley, about one hour from Manhattan's Grand Central Station.

      291 Main Street in Beacon, NY

      Bucket Studio, LLC

      291 Main Street

      Beacon, NY 12508

      We're in the lovely old post office building, a cherished local landmark.